OpenAI announces more powerful GPT-4 Turbo and lowers prices

OpenAI CEO Sam Altman speaks during the OpenAI DevDay event on November 06, 2023 in San Francisco, California. Altman delivered a keynote speech at the inaugural Open AI DevDay conference.

Justin Sullivan | Getty Images

OpenAI announced its new, more powerful GPT-4 Turbo model of artificial intelligence on Monday during its first in-person event, and unveiled a new option that will allow users to create custom versions of its ChatGPT viral chatbot. It also cuts prices from the fees paid by companies and developers to use its software.

OpenAI’s announcements show that one of the hottest tech companies is rapidly changing offerings in an effort to stay ahead of competitors like Anthropic, Google again Meta in an AI arms race. ChatGPT, which broke records as the fastest-growing consumer app in history months after its launch, now has nearly 100 million active users, OpenAI said Monday. More than 92% of Fortune 500 companies use the platform, up from 80% in August, and they operate across industries such as finance, legal applications and education, OpenAI CTO Mira Murati told reporters on Monday.

The event also included a surprise appearance by Microsoft CEO Satya Nadella.

“The systems that are needed as you push forward aggressively on your roadmap require us to be at the top of our game, and we intend to be fully committed to making sure that you all…have not only the best training programs and thinking, but also the best computing,” Nadella told the OpenAI CEO. Sam Altman when they were on stage together. He added, “That’s how we’re going to progress.”

Earlier this year, Microsoft’s increased investment in OpenAI — another $10 billion — made it the biggest AI investment of the year, according to PitchBook, and in April, the startup reportedly closed a $300 million share sale at a price between – $ 27 billion and $ 29. billion, with investments from firms such as Sequoia Capital and Andreessen Horowitz. As recently as last month, OpenAI was reportedly in talks to close a deal that would result in a valuation of $80 billion.

In his speech Monday, Altman said the day’s announcements came from conversations with developers about their needs over the past year. And when it comes to GPT-5, Altman told reporters, “We want to do it, but we don’t have a timeline.”

Here’s what OpenAI announced on Monday:

GPT-4 Turbo

GPT-4 Turbo is the latest AI model, and it now provides contextual answers until April 2023. Previous versions were discontinued in January 2022. For example, if you asked GPT-4 who won the Super Bowl in February 2022, it . I couldn’t tell you. GPT-4 Turbo can.

“We are as outraged as all of you, perhaps more so, that GPT’s knowledge of the world ended in 2021,” Altman said in his speech on Monday.

It also accepts many additional inputs. While earlier versions limited you to about 3,000 words, GPT-4 Turbo accepts entries up to 300 pages long. It means you can ask it to condense all the books.

GPT-4 also supports DALL-E 3 AI-generated images and text-to-speech. It also has six preset voices to choose from, so you can choose to hear the answer to a question in a variety of different voices.

OpenAI said GPT-4 Turbo is available in developer preview now and will be rolled out to everyone in the coming weeks.

OpenAI said it is also lowering prices for developers. “Input tokens for GPT-4 Turbo are 3x cheaper than GPT-4 at $0.01 and output tokens are 2x cheaper at $0.03,” the company said, meaning that companies and developers should save more when using more information on models of – AI.

Personalized chatbots

Custom chatbot builder


Until now, ChatGPT’s business-to-business offering was the only way people could upload their own data to train and customize a chatbot for specific industries and use cases. It now adds the option for anyone to create custom chatbots.

AI “agents” are one of the most exciting uses of technology lately, with many startups striving to provide the kind of personalized AI tools that consumers may be familiar with through pop culture representations, such as Tony Stark’s JARVIS in the Marvel movies, or Pam. on Disney Channel’s Smart House.

“Anyone can easily create their own GPT – no coding required,” the company wrote in a release. “You can do it for yourself, just to use your company internally, or for everyone. Creating it is as easy as starting a conversation, giving it instructions and additional information, and choosing what it can do, such as searching the web, creating images or analyzing data.”

More than 2 million developers building their own tools using ChatGPT’s API will be able to customize the chatbot, meaning consumers will see personalized AI chatbots from many places, including the apps and websites they use regularly.

Open the AI ​​version of the App Store

Now that users and developers can launch their own, personalized AI chatbots, OpenAI is introducing a new revenue driver for the company: Its version of the app store.

The GPT Store allows people who create their own GPTs to make them available for public download, and in the coming months, OpenAI said people will be able to earn money based on the usage numbers of their creations.

“Once in store, GPTs are searchable and may rise to leaderboards,” the company wrote in a release. “We’ll also feature the most useful and fun GPTs we come across in categories like productivity, education, and ‘just fun.'”

As for the revenue share earned by people who build custom chatbots installed in the store, the company will start by “sharing a portion of the total revenue,” Altman told reporters Monday. Currently, the company plans to support payment for active users and category bonuses, and may support subscriptions for certain GPTs later.

“What OpenAI is in is the business of selling intelligence — and that, with intelligent agents, is where it’s going to go over time,” Altman told reporters.

A new generation of photography, browsing and summarizing

Until Monday, ChatGPT users had to jump between different apps and websites to use all of OpenAI’s tools, which contributed to a slightly steeper learning curve. On Monday, the company announced that it has streamlined its AI tools in one place: Using ChatGPT now offers image generation with DALL-E, browsing, data analysis, document uploading and PDF search. Before now, Anthropic’s Claude was the only competing chatbot to allow PDF search.

Copyright shield

As productive AI-related legal action mounts, Altman announced Monday that OpenAI will “step in and defend our customers” and “pay the costs incurred when faced with legal claims regarding copyright infringement.” It echoes similar statements made by Google, Microsoft and Adobe.